LMS for B2B Customer Training

Investing in your B2B customer’s success is the future of after-sales best practices.

Some common training programs for B2B customers are after-sales product usage and service maximization programs. Emailing manuals, guides, and other product/services usage and operation-related documents are methods of the past.

Using an LMS platform’s multi-tenant feature, organizations can train B2B customers on any product/service usage, policies, T&C, and more.

WHY DO YOU NEED AN LMS FOR B2B CUSTOMER TRAINING?

User manuals are stored as interactive courses on the LMS which B2B customers can access at their convenience.

It’s also a chance to foster steady relations with customers, as support on the usage of products and service are organized and managed on the LMS through informative videos, manuals, and documents.

Good customer training is an extension of good marketing, positively reinforcing the customer’s decision of choosing your organization over others.

An LMS can store a wide range of content for customers to interact with. Some of them are:

Product manuals
Service guides
Terms of usage
Care and maintenance
Safety measures

DIGITAL TRAINING DURING COVID-19

LMS-based customer training also takes the pressure off customer support and client success teams.

Enabling digital training or video-based training for customers, especially during an era of lockdowns and social distancing, is important.

Information on new products and updates about existing services are just a push-notification away. A good LMS enables administrators to reach existing customers and nurture them into repeat customers for a product or service.

HOW CAN ABARA LMS ASSIST WITH B2B CUSTOMER TRAINING?

Dedicated customer login portals
Abara LMS is a multi-tenant system, allowing customers to access a dedicated customer portal, where information on products and services usage is available. Customers can access interactive videos and courses which enables a well-trained customer base.

Send and receive customer queries
Customers can ask questions through the My Queries function on issues they face with a product or a service. Technical support teams can answer these questions with the solutions reaching the customer’s mailbox.

Knowledge Repository
Organizing product datasheets, how-to guides, and product FAQs as just-in-time documents helps customers access vital information when they need it the most.

Global customer training
Multiple customer login portals with specific language settings allow you to address customers across the globe. Customer services and training has never been more accessible.

Third-party integrations
Integrate Abara LMS with your product website through a single sign-on (SSO) API. Customers can stay logged in and have a seamless experience when switching from your product website to the LMS.